Shopping hauls are so back

Shopping haul videos on social media platforms are driving a surge in consumer spending. The combination of product recommendations, Buy Now, Pay Later programs, and constant sales has made large purchases of clothes, cosmetics, and other products more common. The average number of items per transaction in the Consumer Goods category has reached a 12-month high, with nearly 11 products per order. The average value of a digital cart has also increased to $206 per order. Buy Now, Pay Later options have made it easier for shoppers to make impulse purchases, leading to concerns from economists and consumer advocates. Social media platforms are playing a significant role in influencing consumer behavior and enabling users to make seamless purchases directly from these platforms. Platforms like YouTube and TikTok have even launched their own shopping features. Algorithms and personalized recommendations also contribute to increased spending. However, some are raising concerns about the overconsumption encouraged by social media and the fashion industry’s environmental impact.